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Keeping Public Radio alive is important to all of us. Community-supported public radio stations like KSFR are a creative gathering place for local interests and ideals. They are beacons that beam independent voices and ideas otherwise unheard in tightly controlled, mainstream commercial media. Your dollars go to support the essence of America: Freedom of Expression. Diversity of Ideas. Your own grass roots community. KSFR is Santa Fe's only Public Radio station.We're Northern New Mexico's "always on" source for news and valuable information. KSFR News is the largest broadcast news organization in Northern New Mexico. KSFR carries LIVE city council sessions, county commission meetings, and other important public events. For independent coverage of international events, we broadcast BBC News throughout the day.

Committed Local Businesses Help Underwrite Santa Fe's Only Public Radio. They Do Well...and Good.

Our listeners, about 20,000 each week, are Northern New Mexico’s most successful and influential community leaders. They are more highly educated, have more discretionary income, and are committed to their local communities as well as to patronizing like-minded local businesses. They prefer KSFR’s locally-focused programming and independent international news from the BBC.KSFR Listeners

49% Men, 51% Women
75% College Graduates (Versus 30% of Total U.S. Population)
60% Household Income > $50,000 (Versus 40% of Total U.S. Population)
30% Household Income > $75,000 (Versus 19% of Total U.S. Population)

SOURCE: Arbitron Radio Market Survey

Public Radio Listeners Lead Active, Engaged Lives

73% Vote
73% Dine Out Regularly
65% Read Books Regularly
41% Attend Live Performances
47% Participate in Fitness Programs
60% Own Financial Securities
80% Own Computers (66% on-line access)
85% Travel Regularly

And KSFR has more college graduates, more high income adult listeners. To reach them, call us.

Contact Tazbah McCullah, General Manager at (505) 428-1379 or tmccullah@ksfr.org