2016 Radio Survey

Greetings!

We are students at the University of New Mexico, Anderson School of Management. We are conducting a survey for a class project to learn how to improve the experience of public radio listeners in central and northern New Mexico, including listeners of radio station KSFR, 101.1 FM broadcasting out of Santa Fe. We would appreciate your participation in this short survey, which should take about 10 minutes to complete.

The survey should be completed by an adult age 18 or over in your household who listens to the radio. Your participation in this study is voluntary and your responses are completely confidential.

The information will be tabulated in summary form only and shared with KSFR to help them learn how to make public radio experiences more accessible, enjoyable, and informative for residents of New Mexico. You do not have to listen to KSFR to complete this survey.

Anyone age 18 or over in your household who listens to the radio is encouraged to participate. We want to hear what would improve your radio listening experiences!

Because we need to complete our research project by the end of the semester, your prompt attention is needed. Please return your survey to us no later than November 7, 2016. All completed surveys received by November 7th will be entered into a drawing for a 7 inch Samsung tablet.

To access the survey visit: https://www.mgt.unm.edu/radio
Or click Here

If you have any questions about this research project, please contract our instructor, Dr. Catherine Roster, at 505-277-7109 or roster@unm.edu.

We very much appreciate your help with our research project!

Best,

Anderson School of Management Students