Do negative political ads work? Do they increase polarization or just reflect it? KSFR reporter Mary Lou Cooper discusses these questions with Professor Michael Franz, co-director of the Wesleyan Media project, one of the premier political ad tracking groups in the U.S. Leading us into the story is an ad for a Missouri primary candidate which is perhaps the most offensive attack ad of the 2022 election season.
Election 2022: Voters don't like negative ads, but they work

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