Election 2022: Voters don't like negative ads, but they work
Do negative political ads work? Do they increase polarization or just reflect it? KSFR reporter Mary Lou Cooper discusses these questions with Professor Michael Franz, co-director of the Wesleyan Media project, one of the premier political ad tracking groups in the U.S. Leading us into the story is an ad for a Missouri primary candidate which is perhaps the most offensive attack ad of the 2022 election season.